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Read more about the article A Super Sunday: Would you rather… the visibility or the cash?

A Super Sunday: Would you rather… the visibility or the cash?

  • Post author:Scott Ohene
  • Post published:February 12, 2024
  • Post category:Insight

Inspired by the events of Super Bowl 58 which perfectly aligned with the AFCON final, 478 Studios discuss the topic of pricing, branding positioning and value.

Continue ReadingA Super Sunday: Would you rather… the visibility or the cash?
Read more about the article Why brand and storytelling matters in your marketing

Why brand and storytelling matters in your marketing

  • Post author:Scott Ohene
  • Post published:November 7, 2023
  • Post category:Insight

Let's talk about the undeniable power of brand and how to weave your story into the tapestry of your marketing...

Continue ReadingWhy brand and storytelling matters in your marketing
Read more about the article Mama, Dada, we got this: BTF2023

Mama, Dada, we got this: BTF2023

  • Post author:Scott Ohene
  • Post published:October 18, 2023
  • Post category:Events

Black Tech Fest 2023 was another example of what allyship, collaboration and the power of ‘being in the room’ looks like.

Continue ReadingMama, Dada, we got this: BTF2023
Read more about the article Change is coming

Change is coming

  • Post author:Scott Ohene
  • Post published:September 27, 2023
  • Post category:STORIES

It is written that we are all made in his image… and yet, we continue to see our brothers and sisters falling victim to injustice day after day, year after year.

Continue ReadingChange is coming
Read more about the article The First Half in Review

The First Half in Review

  • Post author:Scott Ohene
  • Post published:September 26, 2023
  • Post category:Newsletter
  • Post comments:0 Comments

We’re back in your inbox and playing back some of the great moments from the first half and giving you a glimpse of what we’ve been up to.

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Read more about the article Founding a Design Agency, Faith and Family

Founding a Design Agency, Faith and Family

  • Post author:Scott Ohene
  • Post published:September 26, 2023
  • Post category:Podcast
  • Post comments:0 Comments

From the story behind our name to the wild journey our Founder has been on; and what crazy faith looks like, our founder shares it all…

Continue ReadingFounding a Design Agency, Faith and Family
Read more about the article Brand Narratives

Brand Narratives

  • Post author:Scott Ohene
  • Post published:September 11, 2023
  • Post category:STORIES
  • Post comments:0 Comments

As part of our engagement with Black Founders Hub (BFH), we had the pleasure of helping them write their brand manifesto, but in true 478 fashion we did this through poetry.

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Read more about the article The Small Awards

The Small Awards

  • Post author:Scott Ohene
  • Post published:September 9, 2023
  • Post category:STORIES
  • Post comments:0 Comments

We are super excited to share that we have been selected as a finalist for ‘Best small service business’ within the ‘At your service’ category at this year’s Small Awards.

Continue ReadingThe Small Awards
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