That’s a wrap! Over the weekend, I had the pleasure of joining Seven Jacobs, Catherine Park and Lauren Alie from Colorintech to deliver a series of sessions on all things, personal branding and storytelling, with a side of strategy, focused towards building community as a B2C tech founder.
From what started as numerous sketches in a notebook, to pages of research in an untitled Google sheets document and eventually a deck of 58 slides comprising of: riddles, frameworks, cheat sheets and my 4 secrets to exceptional personal branding, I can truly say I had a blast!
During the session, we explored the importance of:
(Secret no. 1)
👉🏾 Articulating how you want to impact the world and how we as founders wish to be perceived.
(Secret no. 2)
👉🏾 Truly understanding your ideal customer profiles and knowing how best to serve them
(Secret no. 3)
👉🏾 Identifying your unique voice and the platforms (owned & 3rd parties) that enable you to show up as your truest-self consistently
(Secret no. 4)
👉🏾 Messaging and the 6 pillars to build your content themes around to ensure, you’re resonating with your customers, generating organic brand awareness to your product or service; and adding genuine value as you seek to build a portfolio of evidence that helps reduce the cost of acquisition.
What are your secrets to good personal branding?
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