Strand Sahara
Delivering a visual brand audit and a content strategy for an Award-winning Legal Practise.
Context
Strand Sahara is a brand that holds great
equity and esteem in the minds of many,
especially across the growing landscape of
entrepreneurs that are leading Africa focussed
businesses. As an award winning legal practise with such a distinctive and identifiable brand, it was essential we delivered an audit that would provide room for their visual language and tone of voice to grow and complement their existing vision.
Identifying our lanes
"Combining research with insights following a
478 brand workshop we identified three areas
of interest being, visual identity, typography
and social media."
Approach
With each of these playing a significant role in
how the business communicates with their audience across digital, social and internally, it was essential that our recommendations would offer cohesion, rather than disruption.
Scott Ohene-Nyako
"At the heart of our deliverables the recommendations and refined visual outputs were founded on three principles, personality, culture and education."
Visual identity
With the help of typography and design we were able to enhance their social media strategy by better considering how imagery, type and composition must play together to ensure their visual identity is never diluted but becomes memorable and increasingly more distinctive.
Project Details
Type
Brand audit and content strategy
Deliverables
Brand audit
Content strategy
Identity design
Visual identity
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