Delivering a visual brand audit and a content strategy for an Award-winning Legal Practise.
Strand Sahara is a brand that holds great equity and esteem in the minds of many, especially across the growing landscape of entrepreneurs that are leading Africa focussed businesses. As an award winning legal practise with such a distinctive and identifiable brand, it was essential we delivered an audit that would provide room for their visual language and tone of voice to grow and complement their existing vision.
Identifying our lanes
"Combining research with insights following a 478 brand workshop we identified three areas of interest being, visual identity, typography and social media."
With each of these playing a significant role in how the business communicates with their audience across digital, social and internally, it was essential that our recommendations would offer cohesion, rather than disruption.
"At the heart of our deliverables the recommendations and refined visual outputs were founded on three principles, personality, culture and education."
With the help of typography and design we were able to enhance their social media strategy by better considering how imagery, type and composition must play together to ensure their visual identity is never diluted but becomes memorable and increasingly more distinctive.
Brand audit and content strategy
Brand audit Content strategy Identity design Visual identity
Delivering a digital audit and revamp for a property consultancy.
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