Connecting Stories
A fractional approach to help transform the positioning of an award winning Financial empowerment CIC
Context
Connecting Stories was already transforming lives. Since 2018, the organisation had supported more than 6,500 women through programmes designed to build confidence, leadership, and long-term economic mobility.
The challenge was not the impact. The challenge was articulation. Their work carried emotional depth, measurable outcomes, and community trust, but the story wasn’t yet landing with the same clarity and authority across digital touch-points, partnerships, and stakeholder communications.
Scott Ohene-Nyako
“What became clear very quickly was this: Connecting Stories was never simply delivering workshops or employability support. It was helping women reconnect with possibility, confidence, and community after periods of disruption, uncertainty, or exclusion. The opportunity was not to invent a new story, it was to align around the audiences that mattered most, clarify the language that felt authentic to the organisation, and identify the strategic gaps preventing the impact from being fully understood externally.”
Approach
They needed a sharper narrative. A clearer digital experience, and a flagship asset, a visually designed company deck capable of carrying the weight of the mission into rooms that mattered rather than a rebrand for appearance’s sake. A strategic recalibration designed to help the organisation communicate the full scale of its value.
We started where meaningful strategy always starts: listening carefully.
Through stakeholder workshops and collaborative discovery sessions, we immersed ourselves in the world behind Connecting Stories. Not just the programmes or outputs, but the emotional reality sitting underneath the work.
Transformational client impact
“Connecting Stories had already generated measurable change:
78% of alumnae increased earnings or savings within six months
80% now hold leadership positions at work or within their communities. Our role was to ensure those statistics felt human, not corporate.”
Digital Experience
Once the narrative became clearer, the digital experience needed to catch up. We conducted a UI-led website audit focused on structure, usability, clarity, and flow, identifying opportunities to reduce friction and strengthen audience understanding across key touch-points. We refined page structures, strengthened content hierarchy, and supported design improvements that helped the platform feel more intentional, accessible, and partnership-ready.
Impactful Communications
To support long-term communications, we helped shape content approaches for Connecting Stories leads and ambassadors, creating greater cohesion across public-facing messaging while protecting the humanity and personality behind each voice. Alongside this work, we designed the Connecting Stories Impact Deck: a flagship communications asset created to support funding conversations, partnership development, and stakeholder engagement.
Founder: Ify Bamigboye
“Working with your team has been a genuinely thoughtful and energising experience.The care you brought to understanding our mission, translating our impact, and supporting the people behind the work made this partnership truly meaningful. We’re proud of what we’ve built together and grateful for the clarity, intention, and creativity you brought to every stage”
A company deck that speaks to their audience and captures impact
The deck brought together their organisational mission, measurable outcomes, partnership credibility, programme impact and their future vision
including collaborations connected to the Financial Conduct Authority, sponsorship from Reckitt, and programme delivery with the Financial Ombudsman Service, supported by the National Lottery Community Fund.
Transformational client impact
“The outcome was not simply a presentation deck. It became a strategic storytelling tool designed to help Connecting Stories enter bigger rooms with greater clarity and confidence.”
Project Details
Type
Brand Strategy, Impact Storytelling & Digital Experience Design
Deliverables
Brand Strategy & Narrative Development
Stakeholder Discovery Workshops
Website UX & UI Audit
Impact Storytelling & Messaging
Partnership & Communications Strategy
Presentation & Impact Deck Design
Content & Ambassador Messaging Support
Stakeholder Discovery Workshops
Website UX & UI Audit
Impact Storytelling & Messaging
Partnership & Communications Strategy
Presentation & Impact Deck Design
Content & Ambassador Messaging Support
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