Shaping your Brand Workbook

Shaping your Brand is the Digital Workbook designed and written by Scott Ohene-Nyako, Founder of 478 Studios. Inspired by Mission 1,000, an ambitious vision to up-skill and support 1,000 professionals, creatives and entrepreneurs across the world by 2030, this book has been written as one of the many solutions to help 478 Studios achieve this goal.

“I know first hand the challenges of navigating entrepreneurship, especially while embracing one’s culture, values, and identity. For many of us, creating a brand isn’t just about business, it’s about giving voice to our communities, standing for something greater than ourselves and redefining the spaces that may have felt out of reach. This workbook is my way of sharing what I’ve learned over the 14 years shaping, supporting and crafting stories and brands across the world, from Vodafone and Coca-Cola, to the Nollywood Awards, the UK Ghana Chamber of Commerce, Africa Matters Limited, Bellafricana, Bola Obileye, Footsteps Trust, Black Founders Hub and many more.”
Scott Ohene-Nyako

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In this workbook, you’ll be taken on a journey guiding you through the process of how to identify your brand purpose, craft your very own purpose statement with the help of the 478 framework and how to accurately paint a world of your ideal customer with the help of our 6Ps. Before we round up, Chapter 3 is all about defining your values and understanding how to form a suitable tone of voice for your business. Finally, we close on your brand positioning from insight to sharing our 4 tenants that we believe form the foundation of any good brand positioning statement.

Are you someone struggling to define your brand? You’re not alone. Many early-stage founders and even those who are scaling find themselves at an exciting stage of growth and transition but are seeking clarity, understanding and confidence in how to craft their brand strategy and that’s where this workbook comes in. Shaping your Brand is a step-by-step guide for any entrepreneur or marketing professional to utilise to help them craft a strong, purpose-driven brand strategy.

If you’d like a copy, please insert your email within the billing details at check out so we can email you your copy of ‘Shaping your Brand.’