Valais Royale
Pairing Swiss design with the richness of African culture for a premium Swiss coffee brand.
Context
Synonymous to a love story, this project allowed us to indulge in of our many loves, coffee! We had the pleasure of working with a dynamic black-owned coffee business nestled in the picturesque landscapes of Switzerland. Through a thoughtful process rooted in research and creativity, we helped them carve out a hand crafted visual identity and a series of packaging for every product within their quickly expanding coffee range
Approach
We began by delving deep into the essence of the brand, understanding their story, values, and aspirations. For this coffee business, it was crucial to celebrate their heritage while embracing a modern, cosmopolitan outlook. Our mission was clear, create a brand identity that seamlessly blends the richness of African culture with the elegance of Swiss craftsmanship. From the name to the brand voice, every element reflected their unique position and vision.
Scott Ohene-Nyako
“With such an audacious vision it was important our approach and output would be equally daring, whilst being effortlessly sleek. The combination of bold colours, paired with charismatic typography came together to form a cohesive brand aesthetic that allows the brand to stand out in an ever popular and growing market.”
Design & Identity
With a clear identity in mind, we embarked on the design journey where creating a visual language was key. Drawing inspiration from traditional Ethiopian coffee pots and Swiss precision, we were able to create a library of assets hand-crafted for the brand. From hand drawn iconography to help convey the unique way the organisation supports their farmers from bean to cup, to our unique approach to intentionally incorporate colour, form and typography to build a design system that will allow each product within the range to have it’s own identity. Our approach was meticulously measured and crafted, like any good Swiss design.
Transformational client impact
“You won't believe it but since the rebrand and new packaging, we're now supplying to Mercedes Benz as part of their exclusive customer hampers.”
Packaging and Design
Packaging is often the first point of contact between a brand and its customers, so we knew it had to make a statement. Leveraging our expertise in thought leadership and insights, we conducted extensive research on consumer behaviour and market trends. The result? A highly tested series of designs created for every product and item, from individual capsules to breathable pouches and custom boxes for premium partnerships. Inspired by the brief and the story of the founder, it was important we created a tangible visual language that could scale.
Project Details
Type
Rebrand: Visual identity and Packaging design
Deliverables
Identity design
Brand strategy
Packaging design
Visual language
Brand strategy
Packaging design
Visual language
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