When do I know I’m ready for a rebrand?
We wish we could give the same response to this question every time, but the truth of the matter is, no path walked is ever the same, HOWEVER, we can say there are 5 key questions we at 478 would always invite a founder or marketeer to reflect on before they embrace this step.
(Question no. 1)
👉🏾 How important is the perception of your brand to your business growth?
(Question no. 2)
👉🏾 Are you able to craft a compelling story around ‘why you exist’ and does this resonate or excite your community or ideal audience?
(Question no. 3)
👉🏾 If we challenged you to host an intimate event in 4 weeks with your favourite customers or members from your community who benefit from your service, product or solution, would you be able to do so?
(Question no. 4)
👉🏾 Visually, does your brand identity provoke the right emotions from your team, clients and prospects?
(Question no. 5)
👉🏾 Have you trademarked your brand name?
For those marketers and founders who have found themselves at the cross roads contemplating or preparing for a rebrand in the near future, we at 478 Studios have curated a digital pocket book of questions to help you navigate this sometimes complex but truly exciting process with confidence.
Informed by 15 years in the game, this quiz hopes to give you peace of mind, perspective and clarity as we take you on a 10 minute journey from brand strategy through to understanding whether or not you truly do have a ‘community’ before we land at a few hacks to help you understand the role a dynamic and ambitious visual identity plays in the growth of your business.
Before investing in a transformative branding exercise, we invite you to take a moment and walk through our questions with your team and reflect on the type of responses they provoke.
Click the link below to:
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Take the free Quiz
