“Over the years we’ve watched charities and academies that are local and sometimes further afield attract attention and support from individuals that have positively changed the trajectory of their position. I believe it’s time our work, our youngsters and our stories are presented in the best way possible so we can continue to truly make a difference to the students we’re supporting and mentoring.”
W H A T W E D I D
Identity design, Visual language & Collateral, User experience, Website design & Development and Videography.
Located in North London, within the Borough of Haringey sits a charity that seeks to offer solace, balance and alternative education for a generation of young individuals who have found themselves in environments that are unbalanced, fragmented and unsafe. Anchored by their purpose, Footsteps Trust has become a beacon where education, sport, extra curricular activities and empathy has seen the transformation of their students and young individuals.
“We are at the forefront of many of the challenges facing young people in London. It is clear that the issues in London are well documented and a segment among our young people continue to receive negative press in the media. We are working hard to change that narrative.”
The beauty of film and documenting conversations in a visual form is something we long for. With the help of our three person crew, we had the pleasure of art directing and capturing poignant stories from the Charity Chairman, to leading faculty members, the Founder and former students of the transformative programme. It was imperative to us, that no matter how finished we wished the final visuals to appear, the shots had to have an air of authenticity, rawness and heart in every scene, shot and image we captured.
Designed with the future in mind
As we enter an age where businesses, organisations and especially charities have been confronted with the glaring need to have an active digital presence to attract funding and generate revenue – developing a sleek, manageable and content driven platform was of great importance. As part of our overhaul, we worked closely with the Board & Trustees to deliver a digital platform that would help elevate their position within the local community.
“From video integration designed to host dynamic content, to payment gateways that provides a seamless space to attract consistent financial support from the public, it was important to us that we successfully delivered a website that would better present the life changing impact Footsteps continue to make.”