Free
$0per month
- 1 project
- 1 user
- 200 tasks
- No support
Standard
$24per month
- 10 projects
- 10 users
- Unlimited tasks
- Premium support
Premium
$50per month
- Unlimited projects
- Unlimited users
- Unlimited tasks
- Premium support
Free
$0per month
- 1 project
- 1 user
- 200 tasks
- No support
Everything we do begins with understanding the story and working in partnership with our clients to help them articulate their vision creatively across a range of platforms and this was no different.
Inspired by a name that spoke to their purpose, AKOJO, Yoruba for community, we embarked on an eight month strategic and design led process. The journey encompassed everything from developing a brand narrative and tone of voice for the brand which was designed to paint a picture of their unique customer and future fan base, before delving into the creative
What we did:
Brand strategy
Brand development
Website strategy
UX design
I wanted to create a user experience where fellow lovers of african inspired products, from fashion to lifestyle and jewellery can become immersed in the seemingly endless treasure chest of carefully curated pieces.
Informed by the narrative and brand persona we created, it was playtime. Starting from the identity to the custom design and build of their fully responsive and e-commerce website, we worked closely with the AKOJO founders to develop an online platform that will not only reflect the ethos of the brand but will act as a shop window into the various communities across Africa that akojo wish to showcase and support.
“We’re reaching a point now in society where individuals are becoming more considerate about their choices when it comes to shopping… people now want to know about how their products and clothes are being made, they want to know if their purchase contributes to the development of future generations and local communities; or the empowerment of marginalised minorities.”
Akojo is an online market place selling some of the finest items by emerging designers from the continent that share a desire to give shoppers an opportunity to shop ethically.