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Is personal branding the secret to founder and start-up success?

That’s a wrap! Over the weekend, I had the pleasure of joining Seven Jacobs, Catherine Park and Lauren Alie from Colorintech to deliver a series of sessions on all things, personal branding and storytelling, with a side of strategy, focused towards building community as a B2C tech founder.

From what started as numerous sketches in a notebook, to pages of research in an untitled Google sheets document and eventually a deck of 58 slides comprising of: riddles, frameworks, cheat sheets and my 4 secrets to exceptional personal branding, I can truly say I had a blast!

During the session, we explored the importance of:

ย (Secret no. 1)
๐Ÿ‘‰๐Ÿพ Articulating how you want to impact the world and how we as founders wish to be perceived.

(Secret no. 2)
๐Ÿ‘‰๐Ÿพ Truly understanding your ideal customer profiles and knowing how best to serve them

(Secret no. 3)
๐Ÿ‘‰๐Ÿพ Identifying your unique voice and the platforms (owned & 3rd parties) that enable you to show up as your truest-self consistently

(Secret no. 4)
๐Ÿ‘‰๐Ÿพ Messaging and the 6 pillars to build your content themes around to ensure, you’re resonating with your customers, generating organic brand awareness to your product or service; and adding genuine value as you seek to build a portfolio of evidence that helps reduce the cost of acquisition.

What are your secrets to good personal branding?

Visit our store to purchase a few of our personal branding resources exclusively for Founders.ย 

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After being invited by Colorintech to host a series of masterclasses for their cohort of tech founders on Personal Branding, we explore the 4 secrets to good personal branding build and how it can help founders build a portfolio of evidence that reduces their cost of acquisition.


Like many, we believe everyday should be a day where we acknowledge the spirit, gift and creativity of women, but as part International women's month our co-founder pens this letter.

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