Bidhaar
Creating a brand and identity for London’s first afro-urban concept store.
Context
After twelve years of research and preparation,
Mariam Tijani, founder of BIDHAAR embarked on what many thought was an impossible dream, creating London’s first afro-urban concept store, in the heart of Peckham. Fast forward to 2020, Mariam’s store welcomed, locals, artists, influencers, musicians and more.
Defined by a vision to break from the norm
Bidhaar is a lifestyle. Bidhaar is Afro Urban.
Bidhaar is open.
Bidhaar is open.
Approach
With a shared desire to celebrate our African culture, Mariam approached us to help craft their brand voice. With an aim to develop a flexible system and a suite of brand components from visual to written, identity
and narrative, we worked closely with each member of the team to understand their vision and desires for their brand. Helped by a series of workshops, their voice was found; and formed the core pillars from which we
developed their new identity and extended brand collateral.
Scott Ohene-Nyako
"Inspired by a Ghanaian adinkra symbol, their motif and identity was formed, with the help of a typeface chosen to complement the unique design."
Visual identity
With an existing brand identity already developed our role was not to throw away what stood, but to finesse what existed and ensure we were developing a brand that truly
reflects the voice and brand message we carefully crafted with the team.
Project Details
Type
Rebrand: Visual identity and packaging
Deliverables
Brand Guidelines
Brand Strategy
Copywriting
Identity Design
Packaging Design
Visual identity
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