Akojo Market
Building a brand and ecommerce platform for ethical fashion & African artisans.
The Story
Inspired by a name that spoke to their purpose, AKOJO, Yoruba for community, we embarked on an eight month strategic and design led process. The journey encompassed everything from developing a brand narrative and tone of voice for the brand which was designed to paint a picture of their unique customer and future fan base, before
delving into the creative.
Creating a unique digital experience
"I wanted to create a user experience
where fellow lovers of African inspired
products, from fashion to lifestyle and
jewellery can become immersed in the
seemingly endless treasure chest of
carefully curated pieces."
Our Approach
Informed by the narrative and brand persona
we created, it was playtime. Starting from
the identity to the custom design and build
of their fully responsive and e-commerce
website, we worked closely with the AKOJO
founders to develop an online platform that
will not only reflect the ethos of the brand but
will act as a shop window into the various
communities across Africa that AKOJO wish
to showcase and support.
A market place like no other
AKOJO is an online market place selling some
of the finest items by emerging designers from the continent that share a desire to give
shoppers an opportunity to shop ethically. Since it's launch, Akojo has been featured in
Vogue, Evening Standard, The Refinery, Grazia,
and more.
Project Details
Type
Ecommerce
Deliverables
Art Direction
Copywriting
Brand strategy
Identity design
Launch & social media strategy
User interface & experience design
Copywriting
Brand strategy
Identity design
Launch & social media strategy
User interface & experience design
Talk to us about your project and big idea. We’d love to be your branding, design & digital partner.